Outperform your competition online

In the current digital economy it is essential for companies to be aware of the opportunities and limitations the digital marketing economy brings along. The digital marketing techniques are diverse. The strength lies within a coherent digital marketing strategy where various channels and campaigns work side by side to achieve goals.

In order to achieve a coherent digital marketing strategy, it is not sufficient to learn how to control dashboards and to implement campaigns. The main important key is to learn how to think strategically while using various available channels and the ability to interpret the data and guide it the right way. Often, while setting up a digital marketing strategy, the depth of a correct methodical plan is lacking. However, that can be learned and is essential for everyone involved in the digital marketing of a company. 

The Digital Economy

Certificate (diploma optional)


Course date
27 November - 1 December 2017

5 days

The Maastricht Leadership Academy

Course objective

Understanding of the advantages and disadvantages of each individual digital marketing channel and the translation of a business strategy to a coherent digital marketing strategy. 

Topics in the program

  • Strategies of Search Engine Advertisement (SEA) and Traffic
  • Mastering Social Media Marketing en Content Strategies
  • Affiliate Marketing en Retargeting Campagnes

Teaching Methods

Learning is not about remembering facts, but about training your skills to think critically. As a participant of TMLA’s programs you will participate in business cases from top businesses and have an active part in taking decisions. Reflecting back on these decisions is also a part of the program. Our participants appreciate the way this program will lead to a critical mindset about the crucial matters in their daily work and the ability to identify crucial and non-crucial matters. Every leader is confronted with limitations such as time, resources and context. Taking conscious decisions is a central topic in this program. 

Your profile

The program is designed for:

  • Leaders
  • Entrepreneurs
  • Anyone interested in starting and/or growing his or her online business.
  • Online marketing professionals


Each participant receives a certificate of attendance on the last day of the course. Only for those who will complete an additional assignment will receive a diploma. In case you would like to have more information you contact ep@msm.nl

Partner in the program

The Maastricht Leadership Academy

The Maastricht Leadership Academy

The Maastricht Leadership Academy (TMLA) is a business school established out of the search by the business community for talents with the necessary skills and knowledge for today's digital economy. Companies and organizations need to be able to respond to the changes involved in the digital economy.

TMLA offers courses which focus on developing the strategical insight and skills needed to address the challenges of today's digital economy. The TLMA courses are above all relevant! And they make you relevant in preparing you to operate in today's practice, with the analytical skilss companies are looking for.

TMLA courses are accredited and recognized and as such meet the high-quality educational requirements of these accreditation bodies. TMLA is affiliated to Maastricht School of Management (MSM) and works together with top companies in the digital economy.

Please find an overview of TMLA teachers in this link.

Tuition fee.

The tuition fee of this course is € 3900.

Tuition fee includes all course materials and study materials. Tuition fee does not include housing, food and living expenses. Participants are required to arrange their own housing facilities. MSM can assist in finding hotel accommodation.


Scholarship opportunities can be combined up to 50% of the full tuition fee.

Corporate Discount:
15% for 2 participants coming from the same organization within 1 academic year
25% for 3 participants coming from the same organization within 1 academic year
40% for 4 - 6 participants coming from the same organization within 1 academic year
For > 6 participants we will offer a tailor made program

European Star Scholarship:
50% for European citizens and long term residents. Submit a 2 - 3 page essay on the topic: "What will be the positive change for my organization and me after participating in this course?"

Alumni Lifelong Learning:
15% discount for Maastricht School of Management registered Alumni

Dean's Development Fund:
Select your country below to see the actual price of the program (full tuition fee-/-DDF scholarship)

The tuition fee of this course is (select country).

Cancellation policy

MSM reserves the right to postpone or cancel the program in case the number of participants does not meet the MSM requirements for minimum number of participants. Any payment made to MSM for tuition fee will be refunded. In the case of postponement or cancellation of the program MSM will inform the enrolled candidates at least six weeks before the planned start of the program.

By the participant:

If an admitted participant decides against participation after the tuition fee has been paid, cancellation costs are €200,- (administrative costs)

In case cancellation is done after the program has started no money will be refunded.

No cancellation charges are incurred if the enrolled participant, with written consent of MSM, will be replaced by another participant before the start of the course. Refunded tuition fees will only be reimbursed to the sponsoring party and cannot be forwarded or redeemed by any other party.

Participants who were not granted a visa to enter The Netherlands, can be fully reimbursed if written official documentation is provided of such visa denial.

Application deadline

30 October 2017

Admission requirements

Applicants should have the ability to function academically and professionally at Bachelor level and should have an adequate level of spoken and written English.

Reasons to follow the Strategic Digital Marketing course

  • Unique program on strategic digital marketing
  • Teachers hold C-level positions in Emerce top 100 companies
  • Accredited by AODE
  • Endorsed by the leading employers in the Dutch digital economy

Learn how to start or grow your online business

Open enrollment programs

MSM offers a wide portfolio of short open enrollment programs. Our skills-oriented programs will help you to enhance your management and professional knowledge and skills, broaden your mind and develop your personal skills. Additionally we offer policy-oriented programs providing you with the tools and instruments that can help you in developing effective policies for your organization.

Custom made programs

Apart from the Open Enrollment executive programs, MSM offers custom training programs, for the public and private sector, and for the higher and vocational education sector. MSM’s custom programs are tailored to the specific needs and challenges of your organization, making them the perfect tool to strengthen the leadership skills and expertise of the professionals of your organization.