Sell Successfully Online

To be successful in offering products and services online requires specific business skills. The internet provides a wealth of opportunities, but also incorporates risks for organizations which need to be understood and controlled. It is not sufficient to only create a website and place products and prices on it. Online retail is an art in itself and comprises logistics, web shop programming, digital marketing strategy, customer support services etc.

Additionally it is easy for everyone to open a new web shop and to copy your concept and techniques. As such it is crucial to get insight into and develop a strategy which makes you unique and sets you apart from the competition. 

The Digital Economy

Certificate (diploma optional)


Course date
2018 (TBC)

5 days

The Maastricht Leadership Academy

Your profile

The program is designed for:

  • Anyone interested in starting and/or growing his or her online business.
  • Marketing and communication staff in traditional businesses that are interested in cutting edge developments in online marketing.
  • Workers in the advertisement industry.
  • ICT service providers and app developers who wish to gain an introductory understanding of the applications of ICT to retailing.


Each participant receives a certificate of attendance on the last day of the course. Only for those who will complete an additional assignment will receive a diploma. In case you would like to have more information you contact

The Maastricht Leadership Academy

The Maastricht Leadership Academy (TMLA) is a business school established out of the search by the business community for talents with the necessary skills and knowledge for today's digital economy. Companies and organizations need to be able to respond to the changes involved in the digital economy.

TMLA offers courses which focus on developing the strategical insight and skills needed to address the challenges of today's digital economy. The TLMA courses are above all relevant! And they make you relevant in preparing you to operate in today's practice, with the analytical skilss companies are looking for.

TMLA courses are accredited and recognized and as such meet the high-quality educational requirements of these accreditation bodies. TMLA is affiliated to Maastricht School of Management (MSM) and works together with top companies in the digital economy.

Please find an overview of TMLA teachers in this link.

Tuition fee.

The tuition fee of this course is € 3900.

Tuition fee includes all course materials and study materials. Tuition fee does not include housing, food and living expenses. Participants are required to arrange their own housing facilities. MSM can assist in finding hotel accommodation.


Scholarship opportunities can be combined up to 50% of the full tuition fee.

Corporate Discount:
15% for 2 participants coming from the same organization within 1 academic year
25% for 3 participants coming from the same organization within 1 academic year
40% for 4 - 6 participants coming from the same organization within 1 academic year
For > 6 participants we will offer a tailor made program

European Star Scholarship:
50% for European citizens and long term residents. Submit a 2 - 3 page essay on the topic: "What will be the positive change for my organization and me after participating in this course?"

Alumni Lifelong Learning:
15% discount for Maastricht School of Management registered Alumni

Dean's Development Fund:
Select your country below to see the actual price of the program (full tuition fee-/-DDF scholarship)

The tuition fee of this course is (select country).

Cancellation policy

MSM reserves the right to postpone or cancel the program in case the number of participants does not meet the MSM requirements for minimum number of participants. Any payment made to MSM for tuition fee will be refunded. In the case of postponement or cancellation of the program MSM will inform the enrolled candidates at least six weeks before the planned start of the program.

By the participant:

If an admitted participant decides against participation after the tuition fee has been paid, cancellation costs are €200,- (administrative costs)

In case cancellation is done after the program has started no money will be refunded.

No cancellation charges are incurred if the enrolled participant, with written consent of MSM, will be replaced by another participant before the start of the course. Refunded tuition fees will only be reimbursed to the sponsoring party and cannot be forwarded or redeemed by any other party.

Participants who were not granted a visa to enter The Netherlands, can be fully reimbursed if written official documentation is provided of such visa denial.

Application deadline

2018 (TBC)

Admission requirements

Applicants should have the ability to function academically and professionally at Bachelor level and should have an adequate level of spoken and written English.

Reasons to follow the Online Retail Strategies course

  • Learn about the factors driving the performance of your Webshop
  • Understand the role of Logistics in E-Fulfilment
  • Understand the role of Customer support in E-Fulfilment
  • Learn about Digital Marketing Strategies
  • Learn about Financial Performance and Strategy in online retailing

Learn how to grow your online business

Open enrollment programs

MSM offers a wide portfolio of short open enrollment programs. Our skills-oriented programs will help you to enhance your management and professional knowledge and skills, broaden your mind and develop your personal skills. Additionally we offer policy-oriented programs providing you with the tools and instruments that can help you in developing effective policies for your organization.

Custom made programs

Apart from the Open Enrollment executive programs, MSM offers custom training programs, for the public and private sector, and for the higher and vocational education sector. MSM’s custom programs are tailored to the specific needs and challenges of your organization, making them the perfect tool to strengthen the leadership skills and expertise of the professionals of your organization.