Identify Export Opportunities for Agricultural Goods

Supporting export decision-making with applied analysis

Agriculture is the largest economic sector in many African countries, providing employment to significant numbers of workers. It is a sector with huge potential given the growth in disposables incomes, the growth in urbanization, the changing patterns in the demand for food, and the continued high prices of agricultural commodities.

In order to utilize these opportunities and ensure continued growth and food security it is vital that decision-makers have the technical analytical tools to exploit the large amount of trade data that is available to identify the realistic opportunities for expanding exports of agricultural commodities at both the extensive and intensive margins.

The program provides you with a practical introduction to the analysis of agricultural trade flows and the identification of realistic export opportunities for decision-makers in Africa and concerned with Africa. The course is designed to integrate theory with real-world data through progressive, step-by-step and hands-on learning. Although the course applications focus on agricultural goods produced in African countries, the content of the course is suitable and readily applicable for analyzing and identifying export opportunities for any product produced in any country.

Sustainable Business Development

Sustainable Business Development

Certificate (diploma optional)


Course date
2018 (TBC)

5 days

Wynand E.J. Bodewes, PhD
Associate Professor of Entrepreneurship
Wynand E.J. Bodewes, PhD

Course topics

The challenge that decision-makers face every day is that limited resources must be allocated to areas that are most likely to achieve success in scenarios with the greatest probability of being realized. To assist and inform them of this complex task, quantitative analysis can play an important role.

This course aims to help you to expand your knowledge of quantitative economic methods and data sources for analyzing a country’s current trade performance and the identification of its agricultural export opportunities. The need for such education is based on the belief that good decisions need to be backed by good analysis. By bringing together the most widely used approaches for identifying export opportunities, the course enables you to compare methodologies and to select the best-suited to address the issues at hand.

The focus of the course is on identifying export opportunities for agricultural goods produced in African countries. However, the knowledge and skills obtained may be applied to any product produced in any country wanting to promote exports.

Teaching methods

The course is learner-centred and practical. It will combine conceptual presentations by experts with hands-on and step-by-step demonstrations and implementations of methodologies in a computer-lab based on realistic scenarios and exercises. Through participatory learning and group works, participants will implement each method; interpret results, and formulate and discuss recommendations for informed decision-making.

Your profile

The program is designed for

  • Researchers, trade analysts and advisors in companies, government agencies, international organizations, regional development organizations, research institutions, NGOs, social partners, consulting groups, universities
  • Those who wish to develop skills in trade analysis and applied decision support modeling and those who want to have a profound understanding of models
  • University students


Each participant receives a certificate of attendance on the last day of the course. Only for those who will complete an additional assignment will receive a diploma. In case you would like to have more information you contact

Wynand E.J. Bodewes, PhD

Wynand Bodewes (1966) is an Associate Professor of Entrepreneurship at Maastricht School of Management where he teaches several Entrepreneurship courses in the Master in Management, MSc in Management and Engineering, MBA and Executive MBA programs, both in Maastricht and abroad. He is also the Academic Coordinator of MSM’s growing portfolio of Executive Education programs. He holds an MSc in Business Administration from the School of Management and Organization at the University of Groningen (1993) and a PhD in General Management from the Rotterdam School of Management at Erasmus University (2000). Although initially destined to become a Chemical Engineer Wynand later switched to Business Administration. Before pursuing his PhD in General Management at the Rotterdam School of Management (RSM), Erasmus University, he was briefly affiliated with Maastricht University to work on his master thesis.

Dr. Bodewes co-authored several papers and books, and he regularly acts as an ad-hoc reviewer for the Academy of Management Journal, Organization Science, Long Range Planning and other scholarly journals. He was one of the founding fathers and the initial academic director of the degree program that later evolved into the current Entrepreneurship MSc program at RSM. In 2009 Wynand returned to Maastricht University to help build and deliver an outstanding portfolio of entrepreneurship courses to students in many of the university’s degree programs. During his tenure with Maastricht University Wynand also taught at the KU Leuven as a Visiting professor of Entrepreneurship. At the KU Leuven he was instrumental to the introduction of a MSc track in (Technology) Entrepreneurship.

In November 2016 Wynand joined Maastricht School of Management to help expand its portfolio of Entrepreneurship courses and programs. At MSM Wynand hopes to create new teaching cases, expand MSM’s European engagement in short Executive programs, and he looks forward to co-create new and relevant scholarly insights with DBA and PhD candidates at MSM. Wynand is keen on collaborating with ambitious entrepreneurs. For him, smallness is only but a temporary characteristic of true entrepreneurship. Wynand is married, a proud father of two, and a true gadgets afficianado.

Academic interests:

  • Scalability and Growth
  • Business modeling
  • Opportunity discovery and development

The full tuition fee

The tuition fee of this course is € 2,499.

Tuition fee includes all course materials and study materials. Tuition fee does not include housing, food and living expenses. Participants are required to arrange their own housing facilities. MSM can assist in finding hotel accommodation.


Scholarship opportunities can be combined up to 50% of the full tuition fee.

Corporate Discount:
15% for 2 participants coming from the same organization within 1 academic year
25% for 3 participants coming from the same organization within 1 academic year
40% for 4 - 6 participants coming from the same organization within 1 academic year
For > 6 participants we will offer a tailor made program

European Star Scholarship:
50% for European citizens and long term residents. Submit a 2 - 3 page essay on the topic: "What will be the positive change for my organization and me after participating in this course?"

Alumni Lifelong Learning:
15% discount for Maastricht School of Management registered Alumni

Dean's Development Fund:
Select your country below to see the actual price of the program (full tuition fee-/-DDF scholarship)

The tuition fee of this course is (select country).

Cancellation policy

MSM reserves the right to postpone or cancel the program in case the number of participants does not meet the MSM requirements for minimum number of participants. Any payment made to MSM for tuition fee will be refunded. In the case of postponement or cancellation of the program MSM will inform the enrolled candidates at least six weeks before the planned start of the program.

By the participant:

If an admitted participant decides against participation after the tuition fee has been paid, cancellation costs are €200,- (administrative costs)

In case cancellation is done after the program has started no money will be refunded.

No cancellation charges are incurred if the enrolled participant, with written consent of MSM, will be replaced by another participant before the start of the course. Refunded tuition fees will only be reimbursed to the sponsoring party and cannot be forwarded or redeemed by any other party.

Participants who were not granted a visa to enter The Netherlands, can be fully reimbursed if written official documentation is provided of such visa denial.

Application deadlines

2018 (TBC)

Admission requirements

Applicants should have the ability to function academically and professionally at Bachelor level and should have an adequate level of spoken and written English.

The course is designed for beginners; hence, no previous exposure to trade modelling is required. Academic and professional background in economics, development studies or related fields is helpful.

Registered participants will receive specific preparatory tips and reference materials via the course’s web-learning-platform.

To help us tailor-make the training to fit the participants’ needs, we would like to know each participants’ knowledge and experience with quantitative economic methods and data sources for trade analysis and what skills/knowledge they hope to obtain, as well as how they think or expect this course may assist them in their current work.

Reasons to follow the Identify Export Opportunities for Agricultural Goods course

  • Expand your knowledge of quantitative economic methods and data sources for analyzing a country’s current trade performance
  • Get an understanding of economic concepts that underlie the various methodologies
  • Develop practical skills and conceptual know-how for better and evidence based analysis
  • Learn how to interpret results from the application of the different methods
  • Gain the skills to present and explain outcomes in a clear and articulate way

Good decisions need to be backed by good analysis

Identify export opportunities for agricultural goods

Open enrollment programs

MSM offers a wide portfolio of short open enrollment programs. Our skills-oriented programs will help you to enhance your management and professional knowledge and skills, broaden your mind and develop your personal skills. Additionally we offer policy-oriented programs providing you with the tools and instruments that can help you in developing effective policies for your organization.

Custom made programs

Apart from the Open Enrollment executive programs, MSM offers custom training programs, for the public and private sector, and for the higher and vocational education sector. MSM’s custom programs are tailored to the specific needs and challenges of your organization, making them the perfect tool to strengthen the leadership skills and expertise of the professionals of your organization.