Smart leadership in the healthcare sector

The global healthcare industry is globally undergoing a profound transformation. The combination of upcoming e-Health technologies, empowered patients and a thrive toward more efficient business models and improving quality and protocol standards raises many business related challenges for healthcare related professionals all over the world. Many of these challenges have already been regionally tackled, others have not and sharing these lessons learned is key to improve your local healthcare surroundings.

As a participant of this course you will gain an in-depth understanding of the international healthcare industry and connected business challenges. Topics related to trends of the digital transformation, patient-centered care, healthcare quality and how to be financially in control, despite the cost reduction pressure will be presented, mostly by best cases from all over the world. This course will also deal with the change management skills that are required in order to “ tackle” the many challenges we currently face in this rather complicated sector.

With the knowledge skills and network acquired during this course you will be able to combine your medical and business skills to thrive your healthcare surroundings to expected goals. You will be inspired to express and implement new ideas how to improve your own healthcare surroundings. You will become a SMART healthcare business leader and an example for your colleagues how to make a difference and thrive your healthcare business to better results.

Following this course will also provide you an international network, and an example of many best practices in most relevant upcoming trends and challenges.

Public Policy, Governance  & Administration

Public Policy, Governance & Administration



Course date
2-13 October 2017

10 days

Wynand E.J. Bodewes, PhD
Academic Coordinator Executive Programs
Wynand E.J. Bodewes, PhD
Academic Coordinator Executive Programs / Associate Professor of Entrepreneurship

What to expect

Topics included in the program are

  • trends of the digital transformation
  • patient-centered care
  • healthcare quality
  • how to be financially in control despite the cost reduction 
  • change management
  • best practices

Your profile

This program is designed for all professionals, managers, specialists, governmental delegates, board members and entrepreneurs in the healthcare industry who wish to improve their business skills in the current healthcare setting.

Wynand E.J. Bodewes, PhD

Academic Coordinator Executive Programs / Associate Professor of Entrepreneurship

Wynand Bodewes (1966) is an Associate Professor of Entrepreneurship at Maastricht School of Management where he teaches several Entrepreneurship courses in the Master in Management, MSc in Management and Engineering, MBA and Executive MBA programs, both in Maastricht and abroad. He is also the Academic Coordinator of MSM’s growing portfolio of Executive Education programs. He holds an MSc in Business Administration from the School of Management and Organization at the University of Groningen (1993) and a PhD in General Management from the Rotterdam School of Management at Erasmus University (2000). Although initially destined to become a Chemical Engineer Wynand later switched to Business Administration. Before pursuing his PhD in General Management at the Rotterdam School of Management (RSM), Erasmus University, he was briefly affiliated with Maastricht University to work on his master thesis.

Dr. Bodewes co-authored several papers and books, and he regularly acts as an ad-hoc reviewer for the Academy of Management Journal, Organization Science, Long Range Planning and other scholarly journals. He was one of the founding fathers and the initial academic director of the degree program that later evolved into the current Entrepreneurship MSc program at RSM. In 2009 Wynand returned to Maastricht University to help build and deliver an outstanding portfolio of entrepreneurship courses to students in many of the university’s degree programs. During his tenure with Maastricht University Wynand also taught at the KU Leuven as a Visiting professor of Entrepreneurship. At the KU Leuven he was instrumental to the introduction of a MSc track in (Technology) Entrepreneurship.

In November 2016 Wynand joined Maastricht School of Management to help expand its portfolio of Entrepreneurship courses and programs. At MSM Wynand hopes to create new teaching cases, expand MSM’s European engagement in short Executive programs, and he looks forward to co-create new and relevant scholarly insights with DBA and PhD candidates at MSM. Wynand is keen on collaborating with ambitious entrepreneurs. For him, smallness is only but a temporary characteristic of true entrepreneurship. Wynand is married, a proud father of two, and a true gadgets afficianado.

Academic interests:

  • Scalability and Growth
  • Business modeling
  • Opportunity discovery and development

The full tuition fee

The tuition fee of this course is € 4,498.

Tuition fee includes all course materials and study materials. Tuition fee does not include housing, food and living expenses. Participants are required to arrange their own housing facilities. MSM can assist in finding hotel accommodation.


Corporate Discount:
15% for 2 participants coming from the same organization within 1 academic year
25% for 3 particpants coming from the same organizatin within 1 academic year
40% for 4 - 6 participants coming from the same organization within 1 academic year
For > 6 participants we will offer a tailor made program

European Star Scholarship:
50% for European citizens and long term residents. Submit a 2 - 3 page essay on the topic: "What will be the positive change for my organization and me after participating in this course?"

Alumni Lifelong Learning:
15% discount for Maastricht School of Management registered Alumni

Dean's Development Fund:
Select your country below to see the actual price of the program (full tuition fee-/-DDF scholarship)

The tuition fee of this course is (select country).
The application fee is € 20.

Cancellation policy

MSM reserves the right to postpone or cancel the program in case the number of participants does not meet the MSM requirements for minimum number of participants. Any payment made to MSM for tuition fee will be refunded. In the case of postponement or cancellation of the program MSM will inform the enrolled candidates at least six weeks before the planned start of the program.

By the participant:
If an admitted participant decides against participation, she/he or, if applicable, the sponsor is liable for the following cancellation costs:

• 25% of the tuition fee if cancellation is between eight to seven weeks before the start of the program.
• 50% of the tuition fee if cancellation is between six to four weeks before the start of the program.
• 75% of the tuition fee if cancellation is within four weeks of the start of the program.
• In case cancellation is done after the program has started no money will be refunded.
• No cancellation charges are incurred if the enrolled candidate or the client, with written consent of MSM, will be replaced by another candidate before the start of the course.Refunded tuition fees will only be reimbursed to the sponsoring party and cannot be forwarded or redeemed by any other party.

Candidates who were not granted a visa to enter The Netherlands, can be fully reimbursed if written official documentation is provided of such visa denial.

Admission requirements

Applicants should have the ability to function academically and professionally at Bachelor level and should have an adequate level of spoken and written English.

Application deadlines

NUFFIC deadline for NFP/MSP candidates  Closed
Deadline for private sponsored candidates  4 September 2017


Reasons to follow the Mastering Management Challenges of Healthcare course

  • Get a unique overview on the key elements of managing healthcare organizations
  • Learn all about main shareholders, key players and how to develop a strategy for your own organization
  • Learn how to benefit from the digital transformation in the healthcare sector
  • Understand the consequences of patient centered care and what this means for internal and external communications of your healthcare organization
  • Work on your personal change management skills that are needed to make a difference within your sector

Get an in-depth understanding of the international healthcare industry and connected business challenges

Open enrollment programs

MSM offers a wide portfolio of short open enrollment programs. Our skills-oriented programs will help you to enhance your management and professional knowledge and skills, broaden your mind and develop your personal skills. Additionally we offer policy-oriented programs providing you with the tools and instruments that can help you in developing effective policies for your organization.

Custom made programs

Apart from the Open Enrollment executive programs, MSM offers custom training programs, for the public and private sector, and for the higher and vocational education sector. MSM’s custom programs are tailored to the specific needs and challenges of your organization, making them the perfect tool to strengthen the leadership skills and expertise of the professionals of your organization.