From 2 - 13 July 2018, Maastricht School of Management offers you the opportunity to follow a two-week intensive summer courses on Managing Cultural Diversity to become ‘certified in management.’
This Managing Cultural Diversity summer course is the first out of a series of four summer courses that MSM will offer in July and August 2018. The Managing Cultural Diversity course will take place at the Student Hotel Campus (TSH) in Eindhoven. The other three courses will be delivered at the Student Hotel Campus (TSH) "Marina" in the beautiful Mediterranean city of Barcelona, Spain. The Student Hotel serves students throughout Europe. They know that today’s students are eager to learn and to develop. Preferably while having fun exploring the world. The Certified in Management program of MSM caters to that appetite.
During the summer intensive courses of two weeks each you will touch on 4 important pillars of management – Cultural diversity, Marketing, Entrepreneurship & Innovation and Economics. You can choose how many of the 4 courses (3 ECTS each) you want to follow.
Each course starts with four class days in which lectures and case discussions are used to introduce the main theoretical insights and to explore how these insights can inform managerial practice.
In the second week of each course we extend the “lecture room” into the city: you may expect the final course assignments to require you to interact with businesses and/or entrepreneurs in Barcelona. For each course, you will have to document your lessons learned in a paper.
Successful completion of this program requires a substantial commitment.
MSM Summer School 2018
2 July 2018
- 3rd or 4th year Bachelor students with an interest in pursuing a Master in Management
- The ECTS obtained in the Summer Intensive courses can be exempted from the full-time MSM Master in Management
- A reduced tuition fee will be offered to students who decide to enroll in the MSM Master of Management
- Master students with an interest in management who wish to broaden their horizon
- Young professionals who wish to freshen-up their management skills to become more efficient leaders in their fields. Please note that you must be registered as a student at MSM or at another school or university to participate in the program!
The program comprises of four regular courses of the MSM Master in Management curriculum. In the Certified in Management program we explore management from four angles and levels.
|Start date||End date||Course||ECTS||Venue|
|Course 1||02-07-2018||13-07-2018||Managing Cultural Diversity||3||TSH Eindhoven|
|Course 2||16-07-2018||27-07-2018||Marketing Management||3||TSH Marina, Barcelona|
|Course 3||30-07-2018||10-08-2018||Entrepreneurship and Innovation||3||TSH Marina, Barcelona|
|Course 4||13-08-2018||24-08-2018||Economics for Managers||3||TSH Marina, Barcelona|
Managing Cultural Diversity
This course focuses on managing cultural diversity in the international business context. Its aim is to provide participants with a conceptual and practical understanding of the role of culture and diversity in the achievement of an organization’s strategy, with specific attention to the complexity of managing people in a cross-cultural environment. Participants are challenged to increase their knowledge and understanding of the relative contribution of cross-cultural expertise to management and business effectiveness. The course provides hands-on insights into the impact of cultural factors in management and business, intercultural communication, and working with cross-cultural teams.
Marketing and Customer Relationship Management deals with the delivery of the actual service or product value to customers or clients. This course covers acquiring knowledge on customers’ or clients’ characteristics and needs and their buying and decision making behavior, of attracting and selecting customers or clients by marketing communication and distribution of the product or service and of maintaining relationships with customers or clients and other stakeholders. The course introduces the concepts of markets, producers and consumers, competition, supply and demand and encourages discussion how these concepts apply to their practice taking into account the role of governments and regulating institutions. Through usage of practical business case studies several analyses of complex market environments will be made. Furthermore, the course deals with consumer or client’s needs and buying behavior and the usage of market research to acquire knowledge on these aspects.
Entrepreneurship and Innovation
Many companies and organizations understand that innovation can be a vehicle to competitive success. Governments understand that innovation, and especially innovation by entrepreneurial ventures are disproportionally important to economic development and economic growth. Managers often understand, but not always appreciate, that entrepreneurial employees play an instrumental role in bringing about innovation and renewal. In a dynamic competitive environment (with competitive maneuvering, changing customer preferences or changing societal expectations) one must change to maintain position or to grow one’s business. Product innovation can then be seen as an ultimate weapon to leapfrog or to stay ahead of the competition. Such innovation is of strategic importance. Many firms try to generate a substantial amount of revenues from newly introduced products. Such “refreshment” is often perceived to be necessary because competitors also do this. Continuously updating and renewing one’s products and services is already a challenge, as we know that most new products will fail on the market. Yet, how should one cope with employee initiatives that could possibly grow the company? These tend to be even more risky, and may not fit with the current business or corporate strategy. It seems that successful innovation could benefit from entrepreneurial behavior, not only from top-management and or product-developers, but also from other employees. In this course, you will learn that entrepreneurial behavior is not limited to those that pursue self-employment. You will also learn that entrepreneurial innovation in a corporate environment is inherently paradoxical.
Economics for Managers
This course introduces economics and seeks to study the functioning of markets, both on micro and macro level. On the microeconomic level, we shall discuss the behavior of consumers, producers or firms, and try to understand the process of price formation and output determination in various market structures, and seek to understand how costs influence a firm’s profitability. On the macroeconomic level, we seek to understand the causes and consequences of economic fluctuations and economic growth and try to understand how the government might influence the economy such as to stimulate economic growth and to stabilize inflation and unemployment at acceptable levels.
Wynand E.J. Bodewes, PhD
Wynand Bodewes (1966) is an Associate Professor of Entrepreneurship at Maastricht School of Management where he teaches several Entrepreneurship courses in the Master in Management, MSc in Management and Engineering, MBA and Executive MBA programs, both in Maastricht and abroad. He is also the Academic Coordinator of MSM’s growing portfolio of Executive Education programs. He holds an MSc in Business Administration from the School of Management and Organization at the University of Groningen (1993) and a PhD in General Management from the Rotterdam School of Management at Erasmus University (2000). Although initially destined to become a Chemical Engineer Wynand later switched to Business Administration. Before pursuing his PhD in General Management at the Rotterdam School of Management (RSM), Erasmus University, he was briefly affiliated with Maastricht University to work on his master thesis.
Dr. Bodewes co-authored several papers and books, and he regularly acts as an ad-hoc reviewer for the Academy of Management Journal, Organization Science, Long Range Planning and other scholarly journals. He was one of the founding fathers and the initial academic director of the degree program that later evolved into the current Entrepreneurship MSc program at RSM. In 2009 Wynand returned to Maastricht University to help build and deliver an outstanding portfolio of entrepreneurship courses to students in many of the university’s degree programs. During his tenure with Maastricht University Wynand also taught at the KU Leuven as a Visiting professor of Entrepreneurship. At the KU Leuven he was instrumental to the introduction of a MSc track in (Technology) Entrepreneurship.
In November 2016 Wynand joined Maastricht School of Management to help expand its portfolio of Entrepreneurship courses and programs. At MSM Wynand hopes to create new teaching cases, expand MSM’s European engagement in short Executive programs, and he looks forward to co-create new and relevant scholarly insights with DBA and PhD candidates at MSM. Wynand is keen on collaborating with ambitious entrepreneurs. For him, smallness is only but a temporary characteristic of true entrepreneurship. Wynand is married, a proud father of two, and a true gadgets afficianado.
- Scalability and Growth
- Business modeling
- Opportunity discovery and development
To register please surf to https://campus.msm.nl/. Early booking will guarantee that you can join (for each course we accept no more than 20 students). In case we will have insufficient participants a course may be cancelled and we then will refund your payment.
Application deadline: 1 May 2018
Reasons to follow the Certified in Management Summer Courses
- Choose one or more subjects: Cultural Diversity, Marketing, Entrepreneurship & Innovation and/or Economics
- Enjoy an inspiring summer in one of the most intelligent cities of the Netherlands: Eindhoven and/or at in the beautiful Mediterranean city of Barcelona, Spain
- Stay and study at the Student Hotel Campus (TSH) Eindhoven and/or "Marina" Barcelona
- Interact with businesses and entrepreneurs from Eindhoven or Barcelona