University Labor Market Linkages

Enhancing higher education relevance

Universities all over the world are under pressure to better align the relevance of higher education to the needs of the labor market. This is especially true for universities in developing countries. While governments have been investing in the expansion of higher education enrollments, they now expect increased graduate employment. At the same time, many universities and higher education systems struggle with the relevance of their higher education curricula and as such to deliver graduates with relevant, employable skills.

The University Labor Market Linkages program will expose you to how Dutch universities of Applied Science design and implement education and research for enhanced labor market relevance.

MSM offers this program in collaboration with Zuyd University of Applied Sciences, Faculty of International Business and Communication Maastricht, the Netherlands.

Did you know that you can combine this course  with the Fundamentals of University Leadership & Management course which will run the week before? Combining these two courses will save you up to a maximum of  €500,-
For more information on the program
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Higher & Vocational Education

Higher & Vocational Education

Certificate (diploma optional)


Course date
2018 (TBC)

5 days

Rita van Deuren, Assistant Professor in Organizational Theory & Higher Education Management
Lead trainer
Rita van Deuren
Assistant Professor in Organizational Theory & Higher Education Management

Course topics

Following topics will be part of the course

  • Framework introducing higher education relevance at national and university level
  • Demand and supply: quantity and quality of graduates
  • Collection and use of labor market information
  • University labor market linkages at the national and sector level
  • University labor market linkages at the university level
  • Teaching methods and skills development
  • Leadership for enhanced higher education relevance

Your profile

The program is designed for

  • Academic and administrative leaders of higher education institutions
  • Policy makers and planners from Ministries of Education, other educational planning bodies and higher education institutions
  • Senior lecturers involved in managerial and administrative tasks
  • Educational consultants


Each participant receives a certificate of attendance on the last day of the course. Only for those who will complete an additional assignment will receive a diploma. In case you would like to have more information you contact

Rita van Deuren

Assistant Professor in Organizational Theory & Higher Education Management

Dr. Rita van Deuren has worked in Dutch higher education for over 20 years in various positions and has experience in leading academic teams and in managing educational innovation projects. At Maastricht School of Management she currently is  assistant professor in organizational theory & higher education management. As such she teaches courses on leadership, management, organizational theory and higher education. Her present research is concerned with organizational capacity development in higher education institutions in the developing world. Furthermore, her international experience originates from consultancy and project assignments in various countries around the world such as Zambia, Ethiopia, Rwanda, Burundi and Indonesia.

Jeanette Oostijen

Dean of the Faculty of International Business Communication (FIBC) at Zuyd University of Applied Sciences

Jeanette Oostijen is Dean of the Faculty of International Business Communication (FIBC) at Zuyd University of
Applied Sciences in Maastricht, the Netherlands. The faculty consists of the bachelor programs International
Business, European Studies, Oriental Languages and Languages and the Translation Academy; the research
centers International Relationship Management and International Trade Management; and training and projects. She is Chair of the Steering Committee Internationalization at Zuyd. Her key interests are in management and leadership of higher education institutes and strategies for internationalization. She has worked with many universities and public and private sector organizations in Latin America, Asia, Africa, and the Middle East and has worked extensively with counterparts (Universities, Ministries, NGOs, and Business Schools) worldwide. Before joining Zuyd she worked for over ten years at Maastricht School of Management (MSM) as senior project consultant and trainer where she headed the Executive Education Department.

The full tuition fee

The tuition fee of this course is € 2,499.

Tuition fee includes all course materials and study materials. Tuition fee does not include housing, food and living expenses. Participants are required to arrange their own housing facilities. MSM can assist in finding hotel accommodation.


Scholarship opportunities can be combined up to 50% of the full tuition fee.

Corporate Discount:
15% for 2 participants coming from the same organization within 1 academic year
25% for 3 participants coming from the same organization within 1 academic year
40% for 4 - 6 participants coming from the same organization within 1 academic year
For > 6 participants we will offer a tailor made program

European Star Scholarship:
50% for European citizens and long term residents. Submit a 2 - 3 page essay on the topic: "What will be the positive change for my organization and me after participating in this course?"

Alumni Lifelong Learning:
15% discount for Maastricht School of Management registered Alumni

Dean's Development Fund:
Select your country below to see the actual price of the program (full tuition fee-/-DDF scholarship)

The tuition fee of this course is (select country).

Cancellation policy

MSM reserves the right to postpone or cancel the program in case the number of participants does not meet the MSM requirements for minimum number of participants. Any payment made to MSM for tuition fee will be refunded. In the case of postponement or cancellation of the program MSM will inform the enrolled candidates at least six weeks before the planned start of the program.

By the participant:

If an admitted participant decides against participation after the tuition fee has been paid, cancellation costs are €200,- (administrative costs)

In case cancellation is done after the program has started no money will be refunded.

No cancellation charges are incurred if the enrolled participant, with written consent of MSM, will be replaced by another participant before the start of the course. Refunded tuition fees will only be reimbursed to the sponsoring party and cannot be forwarded or redeemed by any other party.

Participants who were not granted a visa to enter The Netherlands, can be fully reimbursed if written official documentation is provided of such visa denial.

Application deadline

2018 (TBC)

Admission requirements

Applicants should have the ability to function academically and professionally at Bachelor level and should have an adequate level of spoken and written English.

Reasons to follow the University Labor Market Linkages Executive Course

  • Understand the many facets related to relevance of higher education and university labor market linkages and how they relate and interact
  • Find out how to translate labor market information into relevant higher education curricula
  • Learn how to link the knowledge and skills directly to the daily practice of your institute through the practice oriented and focused approach
  • Get inspired by the exposure visits and guest lectures from experts and find new ways for your organization to enhance the relevance of your higher education programs
  • Benefit from the interactive learning environment and exchange views and experiences with higher education peers and experts

Learn how to enhance higher education relevance

Open enrollment programs

MSM offers a wide portfolio of short open enrollment programs. Our skills-oriented programs will help you to enhance your management and professional knowledge and skills, broaden your mind and develop your personal skills. Additionally we offer policy-oriented programs providing you with the tools and instruments that can help you in developing effective policies for your organization.

Custom made programs

Apart from the Open Enrollment executive programs, MSM offers custom training programs, for the public and private sector, and for the higher and vocational education sector. MSM’s custom programs are tailored to the specific needs and challenges of your organization, making them the perfect tool to strengthen the leadership skills and expertise of the professionals of your organization.