Entrepreneurship for the People, Planet and Profits

More than a billion people on the planet are self-employed, with a large portion of them entrepreneurs providing jobs and bringing new products, processes and ideas to the market. This lead to the ever greater belief of entrepreneurship as a mechanism of creating individual and national wealth. There are also rising expectations that entrepreneurs can, through their innovativeness and potential social impact, provide solutions for ensuring sustainable environmental and social development.

More and more people across the world are indeed choosing to be entrepreneurs, including larger numbers of women and older people (in advanced economies). But, despite all the positive rhetoric from policy makers, they still face formidable obstacles, in particularly in terms of their personal resilience and resources. Many entrepreneurs are still engaged in activities that undermine social and environmental sustainability and do not realize the opportunities that new technologies and business models offer for doing good business through promotion of the circular economy.

What is more than ever needed for sustainable entrepreneurship and innovation is entrepreneurship that

  • Promotes social sustainability through creation of jobs, opportunities, economic growth and new technologies and that avoids rent-seeking;
  • Lead to development of personal resilience and skills as entrepreneurs so that entrepreneurs as individuals can be sustainable, coping with the high personal demands that entrepreneurship often imposes; and
  • Is of the environmental needs and opportunities for new business models and innovations that will promote the circular economy.

Entrepreneurship and Innovation



Course date
16-27 October 2017

10 days

Wim Naudé, Dean
Prof. Dr. Wim Naudé
Dean / Associate Dean Research / Executive Director MEUSE-Institute / Professor of Development, Economics and Entrepreneurship

Course topics

The course will contain the following topics (focus on them may vary depending upon the class composition and experience):
• definitions and measurements of entrepreneurship
• theories of entrepreneurship and economic development
• innovation and development, including frugal innovation
• assessing the empirical evidence: data, statistics
• the psychology of entrepreneurship
• happiness, well-being and work-related strain
• technological change, inequality and social inclusion
• the circular economy and new opportunities for entrepreneurs
• case studies
• project discussion and presentation
• policy frameworks.

The below table provides an outline of the topics to be covered in this course (click on the picture for the larger version):

Your profile

The program is designed for:
• policy makers in government and international bodies who have an interest in entrepreneurship, innovation,
sustainable development, the circular economy, personal development and coping
• officials, planners and legal advisors to government economic development departments
• entrepreneurs who wish to define their success also through their positive impact on the broader society
and their personal resilience and effective coping styles
• representatives of umbrella organizations and representatives of larger organizations that deal
with small business(es)
• scholars working on the economics of entrepreneurship and innovation.

Prof. Dr. Wim Naudé

Dean / Associate Dean Research / Executive Director MEUSE-Institute / Professor of Development, Economics and Entrepreneurship

Wim Naudé is professor at Maastricht University’s School of Business and Economics and a Professorial Fellow at the United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (UNU-MERIT). He is also Dean of Maastricht School of Management. He is an expert on entrepreneurship, innovation, development and public policy and has been advisor to a large number of global organizations including the United Nations System, World Bank, EU and various governments and corporations. He has taught at the United Nations University (UNU-WIDER), University of Oxford, Addis Ababa University, and North-West University and has been visiting fellow at Brown University, the University of Warwick and Paderborn University.

Ms. Josette Dijkhuizen

Honorary Professor in Entrepreneurship Development at MSM, full-time entrepreneur, founder of ENPower (inclusive entrepreneurship) and De Zakencoach (network for business coaching)

Dr. Josette Dijkhuizen is entrepreneur(ship) consultant par excellence. She combines science with practice in her activities. This lead to different books, like ‘The Entrepreneurial Gene’, but also to inspiring columns and presentations. In 2013 she was UN Women’s Representative and in the same year she started her social enterprise ‘ENPower’ to assist vulnerable (wo)men from shelter homes, refugee and human trafficking, with the start-up of an enterprise. She received different awards for her activities.

The full tuition fee

The tuition fee of this course is € 4,498.

Tuition fee includes all course materials and study materials. Tuition fee does not include housing, food and living expenses. Participants are required to arrange their own housing facilities. MSM can assist in finding hotel accommodation.


Corporate Discount:
15% for 2 participants coming from the same organization within 1 academic year
25% for 3 particpants coming from the same organizatin within 1 academic year
40% for 4 - 6 participants coming from the same organization within 1 academic year
For > 6 participants we will offer a tailor made program

European Star Scholarship:
50% for European citizens and long term residents. Submit a 2 - 3 page essay on the topic: "What will be the positive change for my organization and me after participating in this course?"

Alumni Lifelong Learning:
15% discount for Maastricht School of Management registered Alumni

Dean's Development Fund:
Select your country below to see the actual price of the program (full tuition fee-/-DDF scholarship)

The tuition fee of this course is (select country).
The application fee is € 20.

Cancellation policy

MSM reserves the right to postpone or cancel the program in case the number of participants does not meet the MSM requirements for minimum number of participants. Any payment made to MSM for tuition fee will be refunded. In the case of postponement or cancellation of the program MSM will inform the enrolled candidates at least six weeks before the planned start of the program.

By the participant:
If an admitted participant decides against participation, she/he or, if applicable, the sponsor is liable for the following cancellation costs:

• 25% of the tuition fee if cancellation is between eight to seven weeks before the start of the program.
• 50% of the tuition fee if cancellation is between six to four weeks before the start of the program.
• 75% of the tuition fee if cancellation is within four weeks of the start of the program.
• In case cancellation is done after the program has started no money will be refunded.
• No cancellation charges are incurred if the enrolled candidate or the client, with written consent of MSM, will be replaced by another candidate before the start of the course. Refunded tuition fees will only be reimbursed to the sponsoring party and cannot be forwarded or redeemed by any other party.

Candidates who were not granted a visa to enter The Netherlands, can be fully reimbursed if written official documentation is provided of such visa denial.

Application deadline

18 September 2017

Admission requirements

Applicants should have the ability to function academically and professionally at Bachelor level and should have an adequate level of spoken and written English.

Reasons to follow the Sustainable Entrepreneurship and Innovation course

  • Gain a critical understanding of the impact of entrepreneurship on the economy, including positive and negative impacts.
  • Know how important individual competencies and resources are for being an entrepreneur.
  • Understand the concepts of work-life balance and coping, with the broader context of the psychology of entrepreneurship.
  • Realise the importance of sustainable entrepreneurship and innovation in the environmental context.
  • Realise how changes in technology, job polarization, and industry 4.0 is affecting the future of work and the requirements of self-employment.

Entrepreneurship for the People, Planet and Profits