Crossing borders: German innovation and Dutch management flair

The rise of Industry 4.0, and of ICT, robotics, and networked production has created a demand for managers who can contribute to the digital transformation of their organizations. In this five day executive program research experts present state of the art developments in Innovation Management which are vital for the work in R&D. The program is offered in cooperation with RWTH Aachen University in Germany.

As a participant to the Innovation Management course, you will gain key competencies for managing R&D in productive industries. 

Your fellow participants in this course are experienced professionals who would like to gain new scientific knowledge on innovation in a short period of time.

The Innovation Management course is also part of MSM’s full-time MBA program. You will thus share the lecture hall with the diverse, international and multicultural group of MBA students of MSM. This creates a stimulating learning environment and will help you expanding your global network.

Upon completion of the course, you will receive a German Executive Education Certificate from RWTH Aachen University.

Entrepreneurship and Innovation

Certificate (diploma optional)


Course date
13 - 17 May 2019

5 days

Wynand E.J. Bodewes, PhD
Associate Professor of Entrepreneurship
Wynand E.J. Bodewes, PhD

Due to the increased need and importance of knowledge in the field of innovation and innovation strategy, this course is now made open for enrollment.

Put innovation high on your management agenda and join us in the upcoming Innovation Management course which is scheduled to take place in June 2018 at RWTH Aachen University in Aachen, Germany: TIM Lehrstuhl, Kackertstrasse 7,  52072 Aachen.

Your fellow participants in this course are experienced professionals who would like to gain new scientific knowledge on innovation  in a short period of time.

Upon completion of the course, you will receive a German Executive Education Certificate from RWTH Aachen University.

Two well-respected European institutes jointly deliver this Innovation Management executive program:

RWTH Aachen University
The RWTH Aachen University is one of the largest and most renowned universities of technology in Europe that offers top-level study and research opportunities. In total, RWTH Aachen University offers 144 undergraduate and postgraduate studies divided over nine faculties. Numerous partnerships between the RWTH Aachen University and international universities as well as industrial companies offer excellent professional and personal perspectives for students and graduates.

Maastricht School of Management
Founded in 1952, Maastricht School of Management (MSM) is one of the oldest and most international business schools in the Netherlands. MSM offers research-driven and internationally accredited MBA, Masters and Doctorate degrees, as well as many shorter professional and executive courses. Around 1,000 students graduate every year from MSM’s programs worldwide, and MSM alumni occupy top positions in business, government and academia.

Your profile

The program is designed for managers and professionals active in the field of Research & Development in production industries, and those who wish to increase their knowledge on innovation and innovation strategy.


Each participant receives a certificate of attendance on the last day of the course. Only for those who will complete an additional assignment will receive a diploma. In case you would like to have more information you contact

Wynand E.J. Bodewes, PhD

Wynand Bodewes (1966) is an Associate Professor of Entrepreneurship at Maastricht School of Management where he teaches several Entrepreneurship courses in the Master in Management, MSc in Management and Engineering, MBA and Executive MBA programs, both in Maastricht and abroad. He is also the Academic Coordinator of MSM’s growing portfolio of Executive Education programs. He holds an MSc in Business Administration from the School of Management and Organization at the University of Groningen (1993) and a PhD in General Management from the Rotterdam School of Management at Erasmus University (2000). Although initially destined to become a Chemical Engineer Wynand later switched to Business Administration. Before pursuing his PhD in General Management at the Rotterdam School of Management (RSM), Erasmus University, he was briefly affiliated with Maastricht University to work on his master thesis.

Dr. Bodewes co-authored several papers and books, and he regularly acts as an ad-hoc reviewer for the Academy of Management Journal, Organization Science, Long Range Planning and other scholarly journals. He was one of the founding fathers and the initial academic director of the degree program that later evolved into the current Entrepreneurship MSc program at RSM. In 2009 Wynand returned to Maastricht University to help build and deliver an outstanding portfolio of entrepreneurship courses to students in many of the university’s degree programs. During his tenure with Maastricht University Wynand also taught at the KU Leuven as a Visiting professor of Entrepreneurship. At the KU Leuven he was instrumental to the introduction of a MSc track in (Technology) Entrepreneurship.

In November 2016 Wynand joined Maastricht School of Management to help expand its portfolio of Entrepreneurship courses and programs. At MSM Wynand hopes to create new teaching cases, expand MSM’s European engagement in short Executive programs, and he looks forward to co-create new and relevant scholarly insights with DBA and PhD candidates at MSM. Wynand is keen on collaborating with ambitious entrepreneurs. For him, smallness is only but a temporary characteristic of true entrepreneurship. Wynand is married, a proud father of two, and a true gadgets afficianado.

Academic interests:

  • Scalability and Growth
  • Business modeling
  • Opportunity discovery and development

The full tuition fee

The tuition fee of this course is € 3500.

Tuition fee includes all course materials, fieldwork expenses, study materials, basic medical insurance.Tuition fee does not include housing, food and living expenses. Participants are required to arrange their own housing facilities. MSM can assist in finding hotel accommodation.


Scholarship opportunities can be combined up to 50% of the full tuition fee.

Corporate Discount:
15% for 2 participants coming from the same organization within 1 academic year
25% for 3 participants coming from the same organization within 1 academic year
40% for 4 - 6 participants coming from the same organization within 1 academic year
For > 6 participants we will offer a tailor made program

European Star Scholarship:
50% for European citizens and long term residents. Submit a 2 - 3 page essay on the topic: "What will be the positive change for my organization and me after participating in this course?"

Alumni Lifelong Learning:
15% discount for Maastricht School of Management registered Alumni

Cancellation policy

MSM reserves the right to postpone or cancel the program in case the number of participants does not meet the MSM requirements for minimum number of participants. Any payment made to MSM for tuition fee will be refunded. In the case of postponement or cancellation of the program MSM will inform the enrolled candidates at least six weeks before the planned start of the program.

By the participant:

If an admitted participant decides against participation after the tuition fee has been paid, cancellation costs are €200,- (administrative costs)

In case cancellation is done after the program has started no money will be refunded.

No cancellation charges are incurred if the enrolled participant, with written consent of MSM, will be replaced by another participant before the start of the course. Refunded tuition fees will only be reimbursed to the sponsoring party and cannot be forwarded or redeemed by any other party.

Participants who were not granted a visa to enter The Netherlands, can be fully reimbursed if written official documentation is provided of such visa denial.

Admission requirements

Applicants should fulfill following criteria:

  • Hold minimum a Bachelor’s degree or equivalent
  • Have work experience in a relevant field
  • Have an adequate level of spoken and written English

Reasons to follow the Innovation Management Executive course

  • Learn all about the latest developments in the field of innovation management and innovation strategy
  • Gain key competencies needed for managing R&D in productive industries
  • Enjoy interactive workshops and case studies
  • Benefit from the course related work visit
  • Get inspired by exchanging views and experiences with experts and peers from different cultural and professional backgrounds

Become an expert in innovation management and innovation strategy