Competitive advantage from smart usage of data
With 65 years of experience in management development, we understand that today’s managers need to deeply understand the drivers of the success of their organization. Most organizations generate and/or have access to a wealth of data. However, we all know that data is not the same thing as knowledge. Data is not helping your organization to succeed if your organization does not have the tools for interpreting these data or the expertise to use data analytical tools. Managers do increasingly need to be data savvy themselves. If you want to manage your organization’s ability to create value from data, then you need to understand the basics of data-analytics, then you need to be able to apply. That is what is taught in this executive program. It is designed to equip you to turn data into a competitive advantage for your organization.
We will work with a user-friendly data management and reporting tools that allow you to quickly gain an understanding of patterns in datasets and how such patterns can be used to optimize operations and services. Visualization of operations data can help you to identify and achieve improvements in efficiency and effectiveness. The tools that we introduce put data analytics in the hands of the managerial user. In the past, organizations would have had to hire a data science consultant or have fully relied on a specialized data analysis department. Today you can do that yourself more easily: generate customized reports and visualizations from your organization’s data.
Next we will dive deeper into the promise of data analytics as a driver of organizational improvement. Once you are comfortable visualizing and making sense of your data you probably would like to utilize those insights to make better decisions. Much of today’s organizational success is coming from service innovation and operational efficiency gains. Digitalization of service delivery is then a tool to improve service quality and to increase operational efficiency. Data analytics can help you to identify improvement opportunities to the front- and back-ends of your service delivery. You will learn that identifying and monitoring such improvements is a competence that you can develop.
Join us for this week of learning so that you can see that is easier than ever to take control of your data, to deliver better value to your customers, and to remain or become competitive.
Did you know that you can combine the April 2018 course with the e-Government policies course which will run the week before? Combining these two courses will save you up to a maximum of €500,-
Complex Problem Solving
Certificate (diploma optional)
8 - 12 April 2019
At the end of this program you will:
- Understand how you can improve your managerial proficiency by better usage of internal data
- Understand what big data, data science and data analytics is and what it can do for yoru organization
- Know how to identify possible operational improvements and how to monitor the progress that you make in driving the efficiency and effectiveness of your service delivery processes.
|Morning||Evidence based decision making||Data as a way to drive operational excelelnce||Data visualization||Data analytics||Data Management|
|Lunch||Lunch @ MSM||Lunch @ MSM||Lunch @ MSM||Lunch @ MSM||Lunch @ MSM|
|Project workshop||Project workshop||Project workshop||Case studies|
- An introduction to data analytics
- Data driven decision making with the help of big data and artificial intelligence
- Data visualization as a means to identify patterns and possible improvements
- Using data derived operational insight to make better decisions
- The role of data and data-analytics in digitalizing your operations and service delivery
- Managing data as a strategic resource
- Case studies
- Hands-on project workshops
- Interactive lectures
- Leaders of services-oriented organizations that want to drive operational success.
- Managers who would like to understand how data analytics transforms the management profession
- Service managers keen to innovate services and service.
Each participant receives a certificate of attendance on the last day of the course. Those who complete an additional assignment can receive a diploma. In case you would like to have more information you contact firstname.lastname@example.org
Joris Stadhouders, MSc
Joris Stadhouders, MSc works as an Assistant Professor of Management Information Systems at MSM. He holds a B.S. in Mathematics from Delft University of Technology (the Netherlands) and a M.Sc. from Eindhoven University of Technology (the Netherlands). Joris was an automation expert for the Netherlands Economic Institute, has worked in management consultancy positions in South America and Central Asia and has lectured applied statistics and information technology courses. He lectures Computer Applications, Management Information Systems, Information Technology for Executive Action, and Quantitative Techniques.
The full tuition fee
The tuition fee of this course is € 2,499.
Tuition fee includes all course materials and study materials. Tuition fee does not include housing, food and living expenses. Participants are required to arrange their own housing facilities. MSM can assist in finding hotel accommodation.
Scholarship opportunities can be combined up to 50% of the full tuition fee.
15% for 2 participants coming from the same organization within 1 academic year
25% for 3 participants coming from the same organization within 1 academic year
40% for 4 - 6 participants coming from the same organization within 1 academic year
For > 6 participants we will offer a tailor made program
European Star Scholarship:
50% for European citizens and long term residents. Submit a 2 - 3 page essay on the topic: "What will be the positive change for my organization and me after participating in this course?"
Alumni Lifelong Learning:
15% discount for Maastricht School of Management registered Alumni
Dean's Development Fund:
Select your country below to see the actual price of the program (full tuition fee-/-DDF scholarship)
The tuition fee of this course is (select country).
MSM reserves the right to postpone or cancel the program in case the number of participants does not meet the MSM requirements for minimum number of participants. Any payment made to MSM for tuition fee will be refunded. In the case of postponement or cancellation of the program MSM will inform the enrolled candidates at least six weeks before the planned start of the program.
By the participant:
If an admitted participant decides against participation after the tuition fee has been paid, cancellation costs are €200,- (administrative costs)
In case cancellation is done after the program has started no money will be refunded.
No cancellation charges are incurred if the enrolled participant, with written consent of MSM, will be replaced by another participant before the start of the course. Refunded tuition fees will only be reimbursed to the sponsoring party and cannot be forwarded or redeemed by any other party.
Participants who were not granted a visa to enter The Netherlands, can be fully reimbursed if written official documentation is provided of such visa denial.
8 March 2019
Applicants should have the ability to function academically and professionally at Bachelor level and should have an adequate level of spoken and written English.
Reasons to follow the Turn Big Data into Competitive Advantage program
- Your project is directly actionable inside your company
- The course handles the concepts of what drives the automation of knowledge workers
- Easy-to-use tools make the field acessible for non-engineers
- One of the most sought skills in the labor market
- Understand technology that changes industries.